COMMUNICATION AND MARKETING "Courtney was a huge help to me. Her job was tough enough, orchestrating the release of new products in a complex environment. But I was Director of International Sales, and the products she released for me had to go through additional development and certification. Courtney's expertise saved me many times. Smart, diplomatic, organized and a joy to work with. Her interpersonal skills are the best I've seen."   -Laura Andrus, Computer Software Sales Expert Effective marketing is all about customers. It defines the solutions that help them solve their problems, and then it finds compelling ways to say, "We've got what you need!" I function as both an advisor and a hands-on contributor to the development of customer-focused marketing messages, collateral and presentations.  Clients gain significant value from my ability to craft marketing strategies that hit the sweet spot of their market, and my skills in managing the new product development process to meet their critical deadlines. Focusing Your Marketing Strategies It's critical to know who your customers are and how you plan to sell to them.  Defining an effective strategy for product development and delivery through the sales channels is an essential part of any marketing initiative.  I research the market needs and the competition, assess your current product/channel mix, and then collaborate with you to ensure you have considered all the possibilities for hitting your targets.   Creating Effective Marketing Programs What we say about our products and services and how we say it creates our image in the eyes of our customers.  Viewpoint Solutions supports all phases of the marketing communication process by working with you to develop written and visual marketing materials, including advertising copy, sales promotions, product collateral, sales and customer training, and sales presentations, that will generate name recognition and maintain customer interest in your offerings. Managing the Product Life Cycle A product idea may "just happen," but the product itself must be shepherded carefully through all the stages of its life cycle while ensuring that all stakeholders are informed and coordinated.  From design to MRD to development, through Alpha, Beta and finally product launch, I can help you manage deliverables and balance resources by maintaining the flow of mission-critical information and keeping the product on track to meet its goals.  By serving as a central point of contact, I offer an opportunity for you to streamline your internal communications, and build a foundation for future successful new product introductions. Looking for someone to support your communication and marketing requirements?  Contact me directly for more information on programs and services.  I'll be delighted to assist. Back to What We Offer